The release of Drake's album is creating a buzz, whether it's his cover that is not very popular or his new Certified Lover Boy t-shirts in collaboration with Nike. For all intents and purposes, the Drake of Views is the same one we got on If You’re Reading This and What a Time, but if his previous proper album ( Nothing Was the Same) foretold anything, it’s that the man peering down from CN Tower sees things differently than the rest of us. Drake: 'Certified Lover Boy' posters on the streets of Toronto Drake and his team put up 'Certified Lover Boy' posters all over Toronto. He isn’t too much for the world, though, ruminating on his position as one of music’s biggest names-and those who’d rather he wasn’t-on songs like “Still Here,” “Hype,” and “Grammys.” Maybe the the most affecting acknowledgment to this end is the fact that “Hotline Bling,” a strong contender for 2015 song of the summer, was such an afterthought by the time Views was released that it appears here as a bonus track. There are references here to specific people (“Redemption”), places (“Weston Road Flows”), and experiences (“Views”), along with nods to the influence of the city’s Caribbean population on “With You,” “Controlla,” and “Too Good” (which just happens to feature Rihanna).
“I made a decision last night that I would die for it,” Drake raps on “9.” “Just to show the city what it takes to be alive for it.” Drake’s presence eclipsed Toronto just about as soon as So Far Gone dropped, but the city-and what it thinks of him-was never far from his mind. Views, which followed two wildly successful projects in 2015 that he’d branded as mixtapes- If You’re Reading This It’s Too Late and the Future collab What a Time to Be Alive-would confirm him as both, his penchant for immaculate songwriting still fully intact and the pressures of existing as the most popular voice in rap, as well as his hometown’s most successful export, weighing heavy on his mind. Though Certified Lover Boy is the follow-up to 2018’s Scorpion, Drake has released some new material in between, including last year’s Dark Lane Demo Tapes.
He looks less like the superhero he’d made himself into over the course of a roughly six-year rise as singer-songwriter extraordinaire and more like a troubled monarch. In the days leading up to the album’s arrival, Drake revealed features and some lyrics on billboards in New York, Toronto, Chicago, and Los Angeles. On the cover of his fourth studio album Views, Drake looks down from atop Toronto’s CN Tower, paying homage to the city’s notoriously frigid winter temperatures in a heavyweight shearling coat and high-cut boots.
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